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Understanding the business behind great agencies.

 

Building and running a successful agency takes more than creative talent and strong client relationships. It demands commercial understanding, entrepreneurial thinking and the ability to balance today’s challenges with tomorrow’s opportunities.

At BAND, we understand the realities of agency ownership and leadership. From managing profitability, cash flow and talent to navigating investment and growth, we bring specialist industry knowledge and commercial perspective to help agency owners make better decisions and build stronger, more valuable businesses.

Our experience spans creative, advertising, media, marketing, digital, PR and experiential agencies, from ambitious independents to established businesses and agency groups.

 

TALK TO OUR CREATIVE & MEDIA AGENCIES TEAM

Understanding the challenges. Seeing the opportunities.

 

Agency success isn’t simply about winning more clients or increasing revenue. It’s about building a commercially resilient business that delivers great work and generates sustainable value.

We help agency owners and leadership teams focus on the commercial decisions that matter:

  • Profitability & performance: Understanding client and project profitability, utilisation and the drivers of agency performance.

  • Cash flow & financial control: Managing working capital, forecasting and project-based revenues.

  • Talent & business structure: Balancing people costs, resource planning, incentives and ownership structures.

  • Growth & investment: Evaluating expansion, funding, acquisitions and new opportunities.

  • Business value & succession: Strengthening enterprise value and preparing for investment, succession or exit.

how we help your agency

 

We combine specialist accountancy, tax and business advisory expertise with an understanding of agency business models and the ambitions of their owners.


 

let’s build what’s next

 

Whether you’re looking to improve performance, accelerate growth or plan your eventual exit, BAND brings the entrepreneurial perspective and specialist expertise to help you make the decisions that matter.
 

Let’s talk

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Julian Davies

Julian Davies

Managing Partner at Redfin


Managing partner and Chartered Accountant with 30+ years of experience in marketing, media, and creative industries. He leads the Redfin team, offering expert advice on growth and profitability. Former owner manager of an agency acquired by a listed group; his industry insights are second to none. Off duty, you might find him on the golf or tennis court, determined to master new tricks.
Shelley Watkin

Shelley Watkin

Client Finance Director at Redfin


A qualified Chartered Accountant with 20+ years of experience in the marketing services sector. During her 5+ years at Redfin, she served as Client Finance Director offering invaluable insights into strategic and commercial matters. Shelley has also assumed the role of Finance Director for various creative agencies, guiding them through successful sales processes. If she gets free time after managing her children’s busy schedules, she likes to chill out doing yoga and gardening.