As a business owner operating within the creative sector, you want your business to perform to its highest possible standard, allowing you to achieve your entrepreneurial goals.


So, how can you improve your business’ performance?



Develop a clear vision

Your vision and mission statement should outline your business’ main goal and core values, so your efforts should be aligned to this.

Understand your purpose

This is the ‘why’ that underpins your business. Your purpose describes what makes you unique and what you plan to do.

Analyse your market

Accurate market research will allow you to understand your customers, their needs, their interests, and their behaviours.

Improve client experience

You should be continually assessing your products and services, on the lookout for improvements that will benefit your clients.

Optimise operations

The goal is to reduce costs, increase efficiency, and keep your clients happy at all times.

Build a strong team

If your business is growing, so should your employees. It’s never a bad idea to invest in training and development.

Adopt a positive culture

Collaboration, innovation, and employee satisfaction should be evident in your company’s culture.

Embrace technology

Technology is ever-changing, so it’s important to keep your tech and digital tools updated to enhance operations.

Measure financial performance

When working towards certain goals, it helps to track, monitor and evaluate your progress, informing data-led decisions.

Stay agile

In a fast-evolving world, your business should be ready for the next change and prepared to take calculated risks.

Discover what skills BAND can offer to help your business improve performance.


Let’s Talk


Tel: 020 8138 5560


111 Charterhouse Street,
London, EC1M 6AW


Julian Davies

Julian Davies

Managing Partner at Redfin

Managing partner and Chartered Accountant with 30+ years of experience in marketing, media, and creative industries. He leads the Redfin team, offering expert advice on growth and profitability. Former owner manager of an agency acquired by a listed group; his industry insights are second to none. Off duty, you might find him on the golf or tennis court, determined to master new tricks.
Shelley Watkin

Shelley Watkin

Client Finance Director at Redfin

A qualified Chartered Accountant with 20+ years of experience in the marketing services sector. During her 5+ years at Redfin, she served as Client Finance Director offering invaluable insights into strategic and commercial matters. Shelley has also assumed the role of Finance Director for various creative agencies, guiding them through successful sales processes. If she gets free time after managing her children’s busy schedules, she likes to chill out doing yoga and gardening.