Starting any creative business, whether it be in marketing, architecture, entertainment, or sport, requires funding and finance. But how do you access this funding?

There are many different ways to finance your business venture, and just like with many aspects of starting a new business, it can be a challenging process. So, let us help you simplify the jargon.


Here are some common ways that you can access funding for your creative business:




This is a great choice for business owners who want complete control over their company. It involves using your personal savings or reinvesting profits back into the business. 

By doing this, you won’t have to give up equity or pay interest on loans. However, bootstrapping often requires extensive savings and can limit the amount of capital available, which can mean less opportunity for business growth.


Friends & family


If you’re starting a small creative business – a small agency perhaps? – that requires less financing, then borrowing from friends or family is an option you may want to consider. But remember, it’s essential to have proper agreements in place and a clear repayment plan. By using this method of funding, you run the risk of damaging relations and leaving things a little awkward.


Bank loans


Perhaps the most obvious choice of funding your business is a bank loan. The main benefit of a business loan is that they’re often cheaper than other types of financing, but that doesn’t mean they’re the easiest option. You may find it difficult to get approved for the bank loan to begin with, and you may need to provide collateral to make it happen.




Crowdfunding involves raising money from a large number of people. This can be done using online platforms such as Kickstarter or Indiegogo. This option is great for creating a buzz around your new business, but also requires a lot of time and effort to get your campaign going – and not all campaigns are successful.


Venture Capital


Venture capitalists invest in high-growth companies in exchange for equity. This method of financing your business provides a significant amount of funding, which is hugely beneficial for any start up. However, you’ll likely find that they expect a high return on their investment and may want to be involved in management decisions.


Angel Investors


Slightly different from venture capitalists, angel investors are wealthy individuals who invest in early-stage companies, also in exchange for equity. You’ll also receive significant funding with this method, and they can even provide mentorship to the business. But again, they will expect a high return on investment.




It’s always worth checking if your business is eligible for a government grant or subsidies. They typically have specific requirements and may only be available to certain industries, but if you meet these requirements, you’ll notice the benefits instantly.

It’s important to consider each of your options carefully and not to make quick decisions. There’s a lot to think about when starting a creative business and looking for funding options – each will have a different impact on the business and will have different terms and conditions, so it’s not a decision to be taken lightly.

Need help funding and financing your creative business? Take a look at our Accounting Services and see what BAND can do for you.


Let’s Talk


Tel: 020 8138 5560


111 Charterhouse Street,
London, EC1M 6AW


Julian Davies

Julian Davies

Managing Partner at Redfin

Managing partner and Chartered Accountant with 30+ years of experience in marketing, media, and creative industries. He leads the Redfin team, offering expert advice on growth and profitability. Former owner manager of an agency acquired by a listed group; his industry insights are second to none. Off duty, you might find him on the golf or tennis court, determined to master new tricks.
Shelley Watkin

Shelley Watkin

Client Finance Director at Redfin

A qualified Chartered Accountant with 20+ years of experience in the marketing services sector. During her 5+ years at Redfin, she served as Client Finance Director offering invaluable insights into strategic and commercial matters. Shelley has also assumed the role of Finance Director for various creative agencies, guiding them through successful sales processes. If she gets free time after managing her children’s busy schedules, she likes to chill out doing yoga and gardening.