From Pitch to Boardroom: How Former Professional Athletes Can Help Today’s Stars Prepare for Retirement and Invest Wisely

18 June 2024 | 3 min read

Author: Rob Quinn, CEO


Transitioning from the exhilarating highs of professional sports to the steadier pace of retirement can be daunting for athletes, irrespective of the sport. The shift involves redefining one’s identity and ensuring long-term financial stability. Who better to guide athletes through this transition than those who have successfully navigated the path themselves? Former professional athletes hold experience and insights that can be invaluable in helping players prepare for life after sports. At BAND, we have a former England and Premier League footballer within our team. Here’s how working with Andrew Johnson can make a significant impact:

Mentorship and Experience Sharing
Former athletes know firsthand the challenges and opportunities of retirement. They can mentor current players, sharing their experiences, mistakes, and successes. This mentorship covers various topics, from mental health to finding new passions and career paths outside of sports. Real-life stories and advice from those who have been through similar experiences can provide athletes with a clearer perspective and realistic expectations.

Financial Education and Investment Guidance
Wise financial management is vital when preparing for retirement. Many former athletes have learned financial literacy the hard way. They can educate players about budgeting, saving and investing. Through workshops, seminars and one-on-one coaching, they can teach essential skills like understanding contracts, taxes and investing. This is crucial for athletes who earn substantial money over relatively short careers.

Business Ventures and Entrepreneurship
Former athletes who have ventured into business can share their experiences about starting and running successful enterprises. They can guide players in exploring business opportunities that align with their interests and strengths. This might include investing in franchises, real estate or starting their own companies. They can help athletes make informed decisions and avoid common pitfalls by providing insights into market research, business planning, and the importance of a solid support team.

Wealth Protection Strategies
Protecting wealth is as important as growing it. Former athletes know the significance of asset protection strategies, such as diversifying investments, estate planning and understanding risks. They can also advise on the importance of seeking professional advice from trusted financial advisors, lawyers and accountants who specialise in working with athletes. We have this ecosystem at BAND and can protect our clients in many ways.

Building a Post-Retirement Identity
One of the most challenging aspects of retirement is the loss of identity. Former athletes can help players explore new identities and find fulfilment beyond the game. This might involve pursuing higher education, engaging in philanthropic activities or developing new hobbies and interests. By sharing their reinvention journeys, they can inspire athletes to see retirement as a new beginning rather than an end. Andrew Johnson has held workshops for U21-23 Academies around the UK and works voluntarily as Sporting Director at AFC Croydon, supporting his South London roots.

Creating a Support Network
A robust support network can smooth the transition from professional sports to retirement. Former athletes can help players build connections with peers preparing for retirement and professionals who can offer support and guidance. This network can provide a sense of community and shared purpose, making the transition less isolating.

The experience and insights of former professional athletes are invaluable resources for players approaching retirement. By acting as mentors, financial educators, business advisors and role models, they can help athletes navigate the complexities of retirement. Through this guidance, current athletes can secure their financial future and find new paths to personal and professional fulfilment beyond the playing field. As the saying goes, “Those who cannot remember the past are condemned to repeat it.” By learning from those who have walked the path before them, athletes can pave the way for a successful and enriching post-sports life.

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Tel: 020 8138 5560


111 Charterhouse Street,
London, EC1M 6AW


Julian Davies

Julian Davies

Managing Partner at Redfin

Managing partner and Chartered Accountant with 30+ years of experience in marketing, media, and creative industries. He leads the Redfin team, offering expert advice on growth and profitability. Former owner manager of an agency acquired by a listed group; his industry insights are second to none. Off duty, you might find him on the golf or tennis court, determined to master new tricks.
Shelley Watkin

Shelley Watkin

Client Finance Director at Redfin

A qualified Chartered Accountant with 20+ years of experience in the marketing services sector. During her 5+ years at Redfin, she served as Client Finance Director offering invaluable insights into strategic and commercial matters. Shelley has also assumed the role of Finance Director for various creative agencies, guiding them through successful sales processes. If she gets free time after managing her children’s busy schedules, she likes to chill out doing yoga and gardening.