Why Every Athlete, Entertainer and Influencer Needs a Business Manager

7 October 2025 | 3 min read

Behind every great career is a strong team. Whether you’re breaking records on the pitch, headlining festivals, appearing on screen, or building an online community, the spotlight is on you. But while the world sees the performance, what often goes unseen are the financial, legal and business decisions that shape long-term success.

That’s where a Business Manager comes in.

At BAND, we work closely with professional athletes, musicians, entertainers and influencers, giving them the support and structure they need off the field, off the stage and behind the camera. The aim is simple: to allow talent to focus on what they do best, while we handle the rest.

The Benefits of an Experienced Business Manager

  1. Protecting your earnings
    A career in sport or entertainment can be short-lived. Maximising earnings during peak years, and ensuring they last long after, requires careful planning. We provide financial oversight, manage income streams, and build sustainable strategies so today’s achievements translate into long-term security.
  2. Handling complexity with confidence
    From brand partnerships and image rights to tax compliance and overseas earnings, the details can get complicated fast. We navigate these complexities daily, working collaboratively with your team’ (i.e. lawyers, agents etc) ensuring contracts are structured properly, obligations are met, and opportunities are maximised.

  3. Giving you more time and focus
    Success demands focus. Athletes train harder, musicians tour longer, influencers engage more consistently when they aren’t burdened by admin or financial stress. A Business Manager lifts that weight, freeing you to concentrate fully on your craft.

  4. Building for the future
    Careers evolve. Playing careers end, trends change, and audiences move on. We help talent prepare for what’s next, whether that’s launching a business, investing smartly, or transitioning into media, coaching or new ventures. With a long-term view, we keep you ahead of the curve.

Why BAND?

We’re not just advisers, we’re partners. With deep experience in the sports, entertainment and creative industries and a track record supporting clients through complex financial, contractual and strategic decisions, BAND understands the unique pressures that come with life in the public eye. We bring discretion, insight and independence, ensuring your interests are always front and centre.

Most importantly, we know that success is personal. For some, it’s about maximising earnings. For others, it’s about legacy, impact, or financial freedom. Whatever your goals, we tailor our support to fit, giving you clarity, confidence and control.

In sport, music, entertainment or social media, your talent puts you in the spotlight. A Business Manager ensures you can enjoy it — while safeguarding what comes next.

Contact the team at BAND to understand how our experienced Business Managers can help you deliver success long into the future.

 

 

Let’s Talk

 

Tel: 020 8138 5560

Email: hello@weareband.co.uk

111 Charterhouse Street,
London, EC1M 6AW

 

Julian Davies

Julian Davies

Managing Partner at Redfin


Managing partner and Chartered Accountant with 30+ years of experience in marketing, media, and creative industries. He leads the Redfin team, offering expert advice on growth and profitability. Former owner manager of an agency acquired by a listed group; his industry insights are second to none. Off duty, you might find him on the golf or tennis court, determined to master new tricks.
Shelley Watkin

Shelley Watkin

Client Finance Director at Redfin


A qualified Chartered Accountant with 20+ years of experience in the marketing services sector. During her 5+ years at Redfin, she served as Client Finance Director offering invaluable insights into strategic and commercial matters. Shelley has also assumed the role of Finance Director for various creative agencies, guiding them through successful sales processes. If she gets free time after managing her children’s busy schedules, she likes to chill out doing yoga and gardening.