Planning for Growth Within Creative Businesses

4 June 2025 | 3 min read

If you’re planning for growth, the challenge isn’t ambition. It’s making sure the business can scale without losing its edge.

When things are moving fast, it’s easy to assume progress equals strength. But the first signs of strain often show up inside the business before they ever touch the numbers. Decision-making slows. Teams feel overloaded. People start asking for clarity they should already have. Senior leaders become reactive. Culture starts to feel inconsistent. You’re still growing, but it’s getting heavier.

If any of that sounds familiar, it’s not a sign you’ve done something wrong. It’s a signal that the current shape of the business isn’t built for what’s next.

Scaling With Intent

This isn’t about slowing down. It’s about building a business that can hold the ambition behind your growth plans.

Start with your leadership team. Who’s genuinely equipped to lead at the next level? Who’s becoming a bottleneck, and who has the potential to do more with the right support? The team that got you here might still be right for the future, but not without clearer roles, fresh expectations and space to grow.

Next, look at how the business runs day to day. If too much still relies on your involvement or unspoken logic, you’ll keep getting dragged into detail. That works in the early days. It doesn’t hold at scale.

And then, culture. If you’re hearing people say “it doesn’t feel the same anymore”, pay attention. Values and behaviours need to evolve alongside the business. They should still be visible in the way people behave, decide and lead — otherwise they quietly slip away.

Growth isn’t the risky part. Growth without structure is.

If you’re building something bigger, now’s the time to shape the business so it can carry the weight of what’s to come. Our strategic business planning service can help you build the right structure for sustainable growth.

 

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Email: hello@weareband.co.uk

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London, EC1M 6AW

 

Julian Davies

Julian Davies

Managing Partner at Redfin

Managing partner and Chartered Accountant with 30+ years of experience in marketing, media, and creative industries. He leads the Redfin team, offering expert advice on growth and profitability. Former owner manager of an agency acquired by a listed group; his industry insights are second to none. Off duty, you might find him on the golf or tennis court, determined to master new tricks.
Shelley Watkin

Shelley Watkin

Client Finance Director at Redfin

A qualified Chartered Accountant with 20+ years of experience in the marketing services sector. During her 5+ years at Redfin, she served as Client Finance Director offering invaluable insights into strategic and commercial matters. Shelley has also assumed the role of Finance Director for various creative agencies, guiding them through successful sales processes. If she gets free time after managing her children’s busy schedules, she likes to chill out doing yoga and gardening.